For an entrepreneur with an online presence, this is one of the best things you can do for your business; personalize. This is especially important as we are bombarded with information 24/7. Instagram, Twitter, Tik Tok, or Facebook--they never sleep. So we have the potential to consume ALL the time. The question is, how can we differientate ourselves from the other entrepreneurs that are out there?
Spoiler alert ➦ it's not just your excellent customer service or your great quality product. That might sound a bit harsh, but we're bombarded by that messaging too.
So what makes my business or your business any different?
We have to ask that question to help us make a good decision because our time is super-valuable and we don't want to waste it.
The reason why personalization is so important is because of two reasons
We want to be seen and acknowledged; we want to know that you get us and that there's hope for being a better version of ourselves or our business. When you know more about a potential client, you can connect with them on a much better level.
Did you know that when we talk about ourselves, we have the same neurological buzz as if we're enjoying amazing food, taking drugs, or having sex?*
That's pretty powerful knowledge. And if that isn't support for the 'it's not about you, it's about them' advice, then I don't know what is.
But you might be thinking, that's great, but is this just advice to get more likes?
Absolutely not. While social media may be a big part of how we can connect with our audience, it's not the only way. And whether you have you build your business solely through social media or just have a website, personalization matters from a business perspective.
According to a PNC Solutions article, there are four business reasons why personalization matters;
All of those add up to more money, either now or in the long run.
In fact, a Salesforce Research paper had some pretty interesting insights. Instead of you reading the article, I've highlighted a few key takeaways.
One of the keys here is that people expect this of companies who are selling products or services.
You might be thinking, I'm only an entry-level entrepreneur or my team is only five people, this doesn't really apply to me, that's really for established companies with hundreds or thousands of people.
And this is where you are wrong. Remember, people want to be seen, they crave connection, and they love talking about themselves. There's a way for even the smallest of entrepreneurs to get data or information about their (potential) client base and I'll show you the top three ways.
1. Survey your people. Surveys don't have to be boring, either. Many survey forms (like Typeform) even included a chat like function so that it feels more like a conversation.
2. Use a quiz. Quizzes are great way to capture leads and learn more about your potential clients, while providing value to the (potential) client. They answer the questions and get their results (which are all about them), typically in exchange for their email address. You learn more about them based on how they answered the questions and their overall result. You can also serve up recommendations to shop an area of your e-commerce store or which of your services would benefit them. This is my wheelhouse and I love helping people get started with quizzes for this very reason.
3. ARC. Ask-review-create. I love this method for social media in particular. Ask your followers a question--whether that's a poll in a group or on your stories. Next, review the responses. And finally, create based on what you learned. You can effectively connect with your audience using this approach.
Do you think personalization is important? Let me know in the comments below.
*As addressed in the Psychology Today article, "Why We Love Talking About Ourselves"
I had the great fortune of hearing Adam M. Grant speak at a data visualization conference. Dr. Grant is a professor at the Wharton School of Business and author. I had so many good takeaways from that talk but here are my top five that I believe relate to nurturing an amazing community.
1. Weed out the takers in a community/group/organization.
I want to break these five down and how they relate to nurturing an awesome community.
Once you've got the people added to your meetup group, your Facebook group, or just your raving fans on Instagram or Twitter, then what?
How to you create a community people want to stay in?
Of course, content is king, and deserves a topic all on it's own. But there's more than just great content. There's this psychological aspect to it. But don't cringe! What it means is that there's support for what you're probably already doing or some evidence-based recommendations to help you create this amazing community you dream of.
Easy steps you can take now to nurture your community.
Now if you're thinking, but why do I need to do this or how can I do this, read on, friend.
The Why and How
Emily helps #entrepreneurs create quizzes that convert into clients & sales. 🥋🐶🏋🏻♀️👨👩👧👦☕️👸🏻 life