For an entrepreneur with an online presence, this is one of the best things you can do for your business; personalize. This is especially important as we are bombarded with information 24/7. Instagram, Twitter, Tik Tok, or Facebook--they never sleep. So we have the potential to consume ALL the time. The question is, how can we differientate ourselves from the other entrepreneurs that are out there?
Spoiler alert ➦ it's not just your excellent customer service or your great quality product. That might sound a bit harsh, but we're bombarded by that messaging too.
So what makes my business or your business any different?
We have to ask that question to help us make a good decision because our time is super-valuable and we don't want to waste it.
The reason why personalization is so important is because of two reasons
We want to be seen and acknowledged; we want to know that you get us and that there's hope for being a better version of ourselves or our business. When you know more about a potential client, you can connect with them on a much better level.
Did you know that when we talk about ourselves, we have the same neurological buzz as if we're enjoying amazing food, taking drugs, or having sex?*
That's pretty powerful knowledge. And if that isn't support for the 'it's not about you, it's about them' advice, then I don't know what is.
But you might be thinking, that's great, but is this just advice to get more likes?
Absolutely not. While social media may be a big part of how we can connect with our audience, it's not the only way. And whether you have you build your business solely through social media or just have a website, personalization matters from a business perspective.
According to a PNC Solutions article, there are four business reasons why personalization matters;
All of those add up to more money, either now or in the long run.
In fact, a Salesforce Research paper had some pretty interesting insights. Instead of you reading the article, I've highlighted a few key takeaways.
One of the keys here is that people expect this of companies who are selling products or services.
You might be thinking, I'm only an entry-level entrepreneur or my team is only five people, this doesn't really apply to me, that's really for established companies with hundreds or thousands of people.
And this is where you are wrong. Remember, people want to be seen, they crave connection, and they love talking about themselves. There's a way for even the smallest of entrepreneurs to get data or information about their (potential) client base and I'll show you the top three ways.
1. Survey your people. Surveys don't have to be boring, either. Many survey forms (like Typeform) even included a chat like function so that it feels more like a conversation.
2. Use a quiz. Quizzes are great way to capture leads and learn more about your potential clients, while providing value to the (potential) client. They answer the questions and get their results (which are all about them), typically in exchange for their email address. You learn more about them based on how they answered the questions and their overall result. You can also serve up recommendations to shop an area of your e-commerce store or which of your services would benefit them. This is my wheelhouse and I love helping people get started with quizzes for this very reason.
3. ARC. Ask-review-create. I love this method for social media in particular. Ask your followers a question--whether that's a poll in a group or on your stories. Next, review the responses. And finally, create based on what you learned. You can effectively connect with your audience using this approach.
Do you think personalization is important? Let me know in the comments below.
*As addressed in the Psychology Today article, "Why We Love Talking About Ourselves"
Who doesn’t love a good quiz? Whether it’s for finding out what kind of entrepreneur you are or what kind of food you are, we love to learn more about ourselves! As a quiz creator, I have an objective for my quizzes. I wanted to create a quiz that I thought would be fun and help create some engagement and start to create some awareness for my brand. But first…
I looked through different websites with quiz topics (including the ones on the interact Live Examples page and looked at the type of games and quizzes my Facebook friends were playing. With the resurgence of clothes that look like they are from prior decades (oh hey, high waisted pants), I kept having this call to do something around being from a particular decade. So I went with it! Time applies to everyone and wouldn’t it be fun if people shared their decade?!?
To Template or Not to Template
I considered using a template which would make it super easy and fast for me to get started, but to be candid, I love creating my own and it’s quite easy to do!
Building the Quiz
First up, is the cover page. I made the title short and selected an image that relates to time.
I was playing around with different colors and chose this purple-blue color for the button since that deeper color is nice contrast to colors in the image. I really appreciate that I’m not bound by default colors or fonts.
From there, I started building an assessment quiz. I wanted to keep it to about seven or so questions, so that people didn’t feel like it took a long time to complete. You know when you take those quizzes or click on that enticing headline and it takes too long to get to the point? I
wanted to avoid that.
In this case, I knew what my results were going to be. Since I could have up to four results, I picked that people could love the 70s-00s. So as I built the questions, I correlated the answers to the results (I think this is an awesome feature). As I developed the questions, I researched the information about the question to make sure the answers were accurate.
Check out one of my favorite questions in the image below.
As I was researching a 90s food, I learned that Dunkaroos are in high demand in the US because they’ve been discontinued (I also learned that you can pair funfetti frosting dip and Teddy Graham crackers to make your own version of Dunkaroos. For all my Dunkaroos fans, you’re welcome for that tip). I mentioned that you can correlate answers which is super helpful. For the favorite food, here’s what the correlation looks like:
I included an image that represented the decade and had a call to action button on the results page in case anyone wanted to learn more about how to get a quiz like this for themselves. Because my objective was only awareness, my messaging around the call to action was more FYI than take action now!
When someone opted in to get their results, behind the scenes, I’m able to integrate their email with MailChimp and because I had set up a tag for my leads, they are all tagged so I can tailor my content to them so they get relevant information!
For this particular quiz, I only shared it on Facebook and Instagram as I’m in the process of making changes to the website and I wanted quiz goers to have a really great experience. As an aside, I have put other quizzes on my website and I’ve found it super easy to embed or add as a pop up in my website. I love that it's just a few clicks to get it from Interact to my site.
Engagement Analysis and Results
I wanted to create a quiz for brand awareness and engagement and I achieved my goal. For transparency, I spent $68.27 in Facebook ad money to ensure that people saw the quiz. Putting ad money behind a quiz is always a good thing. We need eyes on the post to help get people to interact with it. My ad reached 4,214 people, which is way better than my new Facebook page would have been able to do on its own. There were 4,374 looks at the post (meaning, it reached some people and then they looked at it more than once). But the best part, is that the cost per engagement was only 10 cents per post engagement! That’s above average!
While my objective wasn’t really to get leads, I did set up the quiz to capture leads, because I also wanted to measure the cost per lead. So you might be wondering, as I did, how much did my leads cost me? Well, the numbers are in and each email cost me $1.43. Having that under the average of $2 (for all industries), I’m pretty pleased with this initial result.
Being someone who helps others by using analytics, I love the analytics funnel within the interact website. As you can see in just one week, 621 people viewed my quiz and 419 started it. My completions aren’t as high as what I’d like, but because I can go in and see the drop off, I’ll be able to determine where people dropped off and if I want to continue this quiz, I now know where to make changes. On the positive side, everyone who completed the quiz opted-in to get the results.
If I reflect on what I could have done differently to make this an even better quiz, one of the things that pops out at me is that I would have changed the cover image. While it’s fine for the quiz, for Facebook, it was below average quality because of the numbers (the text) in the ad. Given that I had still had above average engagement, I’m pretty happy with it, but imagine what it could have been like if the image was average or above average!!
I love quizzes for so many reasons, but mainly because I think they can apply to any industry. While my quiz was totally fun, quizzes can be built to meet anyone’s needs and they can be a great way to connect to your community and make you stand out!
Want to create a quiz? Check out this post on Interact for making an interactive quiz!
Note: This post contains an affiliate link if you purchase a subscription plan to Interact.
Emily helps #entrepreneurs create quizzes that convert into clients & sales. 🥋🐶🏋🏻♀️👨👩👧👦☕️👸🏻 life