I was doing research on one of my favorite platforms, Statista, the other day and found something worth noting; the most popular messenger app.
During the time in my mastermind, there was a dude who said that his audience didn't use email, that they used Instagram. That's cool, but the thing is, we don't own the follower list on Instagram nor do we have a good means to communicate with our followers if Instagram is down or if ::gasp:: it goes away. So, how do we serve those folks who are like:
One way that is becoming super popular is communicating with texts or messenger apps. You might be like, welcome to the year 2000, Em, but did you know how popular they are and which one is the most popular? Since I did the research, let me share it with you.
How can you use this information?
If you thought quizzes are only for getting emails, you're only partially right. They can also collect phone numbers too. So, when you collect that phone number, you can include it in your text message marketing or nurture your community by a group chat.
More leads = more community = more clients = more sales = more impact.
For an entrepreneur with an online presence, this is one of the best things you can do for your business; personalize. This is especially important as we are bombarded with information 24/7. Instagram, Twitter, Tik Tok, or Facebook--they never sleep. So we have the potential to consume ALL the time. The question is, how can we differientate ourselves from the other entrepreneurs that are out there?
Spoiler alert ➦ it's not just your excellent customer service or your great quality product. That might sound a bit harsh, but we're bombarded by that messaging too.
So what makes my business or your business any different?
We have to ask that question to help us make a good decision because our time is super-valuable and we don't want to waste it.
The reason why personalization is so important is because of two reasons
We want to be seen and acknowledged; we want to know that you get us and that there's hope for being a better version of ourselves or our business. When you know more about a potential client, you can connect with them on a much better level.
Did you know that when we talk about ourselves, we have the same neurological buzz as if we're enjoying amazing food, taking drugs, or having sex?*
That's pretty powerful knowledge. And if that isn't support for the 'it's not about you, it's about them' advice, then I don't know what is.
But you might be thinking, that's great, but is this just advice to get more likes?
Absolutely not. While social media may be a big part of how we can connect with our audience, it's not the only way. And whether you have you build your business solely through social media or just have a website, personalization matters from a business perspective.
According to a PNC Solutions article, there are four business reasons why personalization matters;
All of those add up to more money, either now or in the long run.
In fact, a Salesforce Research paper had some pretty interesting insights. Instead of you reading the article, I've highlighted a few key takeaways.
One of the keys here is that people expect this of companies who are selling products or services.
You might be thinking, I'm only an entry-level entrepreneur or my team is only five people, this doesn't really apply to me, that's really for established companies with hundreds or thousands of people.
And this is where you are wrong. Remember, people want to be seen, they crave connection, and they love talking about themselves. There's a way for even the smallest of entrepreneurs to get data or information about their (potential) client base and I'll show you the top three ways.
1. Survey your people. Surveys don't have to be boring, either. Many survey forms (like Typeform) even included a chat like function so that it feels more like a conversation.
2. Use a quiz. Quizzes are great way to capture leads and learn more about your potential clients, while providing value to the (potential) client. They answer the questions and get their results (which are all about them), typically in exchange for their email address. You learn more about them based on how they answered the questions and their overall result. You can also serve up recommendations to shop an area of your e-commerce store or which of your services would benefit them. This is my wheelhouse and I love helping people get started with quizzes for this very reason.
3. ARC. Ask-review-create. I love this method for social media in particular. Ask your followers a question--whether that's a poll in a group or on your stories. Next, review the responses. And finally, create based on what you learned. You can effectively connect with your audience using this approach.
Do you think personalization is important? Let me know in the comments below.
*As addressed in the Psychology Today article, "Why We Love Talking About Ourselves"
"I literally don't know why you get so excited about quizzes."
That's what someone voted on when I polled my Facebook friends about quizzes. And my first thought was, "That's amazing! Surely you just don't understand why quizzes are so amazing!"
My informal quiz on Facebook led me to write this post so that I can count the ways why quizzes are so awesome!
1. Lead generation
Quizzes tend to have a higher email conversion rate than static lead generation methods. The PDF you want to send to folks? That's cool, but it sometimes just ends up in my inbox wasteland. With quizzes, you can optionally send the lead something, but it's more about interacting in the moment and immediate satisfaction of getting results.
And the bonus, good quizzes are shared! Which means your leads are sharing with their friends, which means more potential leads.
2. More time on your website
High bounce rate? People not sticking around on your website? A quiz can help with that. Quizzes take two-three minutes to complete, which means that people are staying on your site (and that particular page) for two-three minutes. You've given them something to engage with and then they can visit other parts of your site that interests them.
3. Integrate into CRM
This is one of my favorite aspects of a quiz. Results (and even answers) can be segmented into your CRM. This means you can serve up content that is relevant for the people on your email list.
Did I ever tell you about the time when I was on someone's email list and they sent me an email saying that they thought of me for this modeling job near where I live? Turns out, they were looking for a 60 year old thin woman. I am in my early 40s (and don't look like a 60 year old) with an athletic build. That disingenuous act caused me to unsubscribe (this person also didn't see the big deal in segmenting his email list).
I want people to open your emails and find value in them with information that is relevant to them. Here's an example of how a quiz helps with this. Let's say you're a money mindset coach and your quiz has three quiz results; amazing mindset, meh mindset, and poor mindset. By segmenting your email list by quiz result, you're serving up ways to improve someone's mindset to the people who need it, which aren't the people who have an amazing mindset.
4. Create content/services/products
Let's say you have 100 people take your quiz and using the prior money mindset example, let's say 28% had an amazing mindset, while 40% had a meh mindset, and 32% had a poor mindset. That's good information to know. Now you know what kind of content your community needs. Giving them tips designed for those with an amazing mindset will fall flat for most of the people on your list. So you can create content that is designed to help people that need help--because your quiz results showed that 72% of those who took your quiz need help.
But let's take it a step further (and this is my favorite part). How did people answer the questions. What does that tell us? You get to know more about your community. For example, if most people indicated that they didn't have enough money to take a vacation you could:
It's probably the biggest reason why I love quizzes. I actually download or transfer the quiz data to analyze and help entrepreneurs come up with these insights...that's how much I love it.
5. Engage and learn more about your current community
Quizzes are best positioned in the discovery/brand awareness phase. However, I love them to also engage your current community. You can engage them, learn more about them and serve them similar to those new leads. You can even do personalized product recommendations based on your quiz. Quizzes are flexible and we are the queens and kings of our domain. So why not have fun with your current community?
So if you're like, Em, I'm sold on creating a quiz. Here's the two pieces of information you need to know!
1. I use Interact as my quiz platform because it is the most intuitive, platform agnostic tool around with amazing value (don't love WordPress? No problem! Got WordPress? No Problem!).
2. I help entrepreneurs create quizzes that convert. There are a few different ways to work with me, so choose your own adventure!
This post contains an affiliate link, which means if you sign up for a paid plan, I receive some compesation, at no extra cost to you!
I had the great pleasure of attending the Summit of Greatness hosted by Lewis Howes. Check out this video recap for all of my great takeaways!
I had the great fortune of hearing Adam M. Grant speak at a data visualization conference. Dr. Grant is a professor at the Wharton School of Business and author. I had so many good takeaways from that talk but here are my top five that I believe relate to nurturing an amazing community.
1. Weed out the takers in a community/group/organization.
I want to break these five down and how they relate to nurturing an awesome community.
Once you've got the people added to your meetup group, your Facebook group, or just your raving fans on Instagram or Twitter, then what?
How to you create a community people want to stay in?
Of course, content is king, and deserves a topic all on it's own. But there's more than just great content. There's this psychological aspect to it. But don't cringe! What it means is that there's support for what you're probably already doing or some evidence-based recommendations to help you create this amazing community you dream of.
Easy steps you can take now to nurture your community.
Now if you're thinking, but why do I need to do this or how can I do this, read on, friend.
The Why and How
Emily helps #entrepreneurs create quizzes that convert into clients & sales. 🥋🐶🏋🏻♀️👨👩👧👦☕️👸🏻 life